Hustle Butter

Richie Bulldog and Seth Love have been obsessed with tattoos long before it was even legal to get a tattoo in their hometown of New York City. Hustle Butter launched in 2012, and quickly became the Artists’ Choice.

Back in the 80s, there was no fame or fortune in tattoos. There was no “industry”—just an underground motley crew that got together to celebrate their commitment to ink. The best artists rarely got the attention they deserved—even in our tight knit little community—so we devoted our lives to finding and celebrating their craftsmanship.